TV Makers Gamble on 3-D at Home

With flat-panel TVs selling for the prices comparable to ordinary televisions a few years ago, manufacturers searching for the next profit boost are preparing a big push with models that can display pictures in 3-D.

The world’s biggest TV companies are hoping the move will let them capitalize on the billions of dollars they have invested in display technologies this decade and stay a step ahead of the discount brands that have taken a sizable bite from their market share.

But the potential gain from 3-D TVs hangs on whether consumers will immediately flock to the technology, and whether there’s enough appealing 3-D content to draw them. A delay will allow other manufacturers time to catch up, leading to the price competition that routinely whittles down profits in electronic goods.

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