Shopping Comes to Your Facebook Stream

On Monday, The Limited begins selling one of its most popular items someplace new: Facebook streams.

People who have signed up to be Facebook “fans” of the women’s apparel retailer will receive a status update in their news feeds offering them a special 30 percent discount offer on its infinity scarf. Then, if they want, Facebook fans can buy the product right from that feed page, sometimes known as the wall–all the way through entering their credit card details and shipping address.

The sales messages will only appear in the feeds of people who have already signed up to be fans of the brand, or who have friends that decide to share the offer with them.

It’s one of the most direct attempts yet to make Facebook a platform for sales, not just advertising and marketing.

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