Peter Kafka

Recent Posts by Peter Kafka

Searching for a Google Pro? Ask Google.

sealOne thing that’s harder to find on Google than it ought to be: A guide to Google-certified consultants who can help marketers navigate their way through the vagaries of the search engine.

That’s now resolved, via Google’s “Professional Search” page, which is just a tiny bit more complicated than a conventional search. You jot down how much you plan to spend on online ads and what kind of help you’re looking for, and it spits out a list of “Google Advertising Professionals”: Search pros who have earned Google’s equivalent of a Good Housekeeping Seal of Approval.

This makes plenty of sense, right? It might make even more sense if Google (GOOG) publicized the directory (which is in beta, of course). But so far, the company seems to be keeping quiet about it. I learned about the service via Search Engine Land, which got tipped by Google pro Tim Cohn.

[Seal of Awesomeness via genetic lorax]

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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work