Peter Kafka

Recent Posts by Peter Kafka

Mark Zuckerberg Spends Christmas Dethroning Google

zuckerberg rocksHow did you spend Christmas? Hitwise says it knows: The Internet traffic tracker says you spent at least part of the holiday visiting Facebook, making the social network the most popular U.S. site on the Web.

That’s the first time Mark Zuckerberg and company have earned that designation–at the expense of Google (GOOG)–but it is in no way surprising. Facebook saw traffic spike last Christmas, too, and that’s when it had a mere 140 million users. The user count is now up to 350 million.

So even if tens of millions of them leave the site in a huff over its privacy changes (and there’s no evidence that’s happening), it’s going to be blowing by traffic records on a regular basis.

Really safe bet: You’re going to see a similar story after New Year’s. (Via ReadWriteWeb.)


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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer