Downloads for Apple's iPod Touch Hit a Milestone
Despite the buzz surrounding electronic readers as the go-to holiday present on everybody’s list, the iPod Touch was a dark horse gift item that evidently made it into a whole lot of Christmas stockings.
The number of apps downloaded for the iPod Touch surpassed those downloaded for the iPhone for the first time on Christmas, by a whopping 172 percent, according to the mobile applications analytics firm Flurry.
While app downloads for the iPod Touch usually lag behind those for the iPhone, according to Flurry’s metrics, iPod Touch 3G downloads increased by more than 900 percent on Christmas day in comparison with the average numbers of downloads on all the other Fridays in December. The following day, iPod Touch downloads still exceeded those for the iPhone by 104 percent.
“It appears that an influx of new iPod Touch devices has flooded the market over Christmas, and that users of the handset, primarily pre-teen and teen audiences, are voracious downloaders,” wrote Peter Farago, Flurry’s vice president of marketing.