John Paczkowski

Recent Posts by John Paczkowski

Quantcast’s $27.5 Million Series C Round: The “C” Stands for Cisco

images-1It’s not the $50 million in third-round funding for which it was rumored to be looking, but the $27.5 million audience analytics firm Quantcast just managed to raise is impressive nonetheless. Led by Cisco, the round will be used to drive adoption of Quantcast’s Media Program, a comprehensive video audience measurement service designed to help clients like NBC Universal, Time Inc.,, CBS (CBS) and ABC sell targeted ads on their own.

The involvement of Cisco (CSCO) in this round is particularly noteworthy in that it shows the networking giant’s interest in marrying its content delivery systems with tools designed to measure the impact of the content being delivered. As paidContent aptly notes, this is exactly the sort of integration that led Adobe (ADBE) to acquire Omniture (OMTR) for $1.8 billion last year. Seems we have the beginning of a trend here.

Twitter’s Tanking

December 30, 2013 at 6:49 am PT

2013 Was a Good Year for Chromebooks

December 29, 2013 at 2:12 pm PT

BlackBerry Pulls Latest Twitter for BB10 Update

December 29, 2013 at 5:58 am PT

Apple CEO Tim Cook Made $4.25 Million This Year

December 28, 2013 at 12:05 pm PT

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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work