EA: Tiger's Still in the Game
For weeks, Electronic Arts (ERTS) has said it has no plans to ditch its association with Tiger Woods, even as the professional golfer’s other sponsors began bailing out on him after allegations of his infidelities. This week, EA again said it will stick with Mr. Woods and plans to release an online game featuring the golfer that it will open for public testing later this month.
In a blog post Monday, EA Sports president Peter Moore said the videogame publisher, unlike other companies that sponsored the golfer, didn’t form a relationship with Mr. Woods in 1997 so “he could act as an arm’s length endorser.” Mr. Moore said EA partnered with Mr. Woods, whose likeness and name are featured in EA’s golf videogames, because it strives to make authentic sports simulation games.
“By his own admission, he’s made some mistakes off the course,” Mr. Moore wrote.