Earthquake! Waves of Tweets, but Where Are the Ads?


“Did you all feel that?”

“What the f— was that?”

“OMG, an earthquake!”

Okay, so no one said the nearly instantaneous Twitter-sphere reactions to the medium-sized temblor that struck the San Francisco Bay Area Thursday morning were going to be full of insight and analysis. But it was another example of a tectonic shift in media–how quickly so many people have grown accustomed to turning to the service before anything else, before CNN or local radio or, don’t be silly, newspapers, to confirm our observations or just connect with others when a shared experience strikes.

Within seconds of the quake, which caused the San Francisco bureau of VentureWire to sway and jolt for a few brief seconds, up on the 10th floor above California Street, thousands of Tweets had already been posted. But one couldn’t help noticing what a massive opportunity awaits the famously non-revenue-generating Twitter when it finally figures out its business model.

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