Kara Swisher

Recent Posts by Kara Swisher

Yahoo's Bradford and Pitaro Talk About Content Deal With Silverman's Electus!

As luck would have it, BoomTown was at a dinner at the Consumer Electronics Show where both Yahoo’s Jimmy Pitaro, who heads its Vertical Audiences Experience, and SVP of North American Revenue Joanne Bradford were also in attendance.

The pair played key roles in a deal Yahoo unveiled last night to partner with former NBC entertainment programming head Ben Silverman, in which his new Electus studio in Hollywood will create content for the Internet portal.

(Ironically, the party in Las Vegas was thrown by former ABC television and Yahoo exec Lloyd Braun, who runs a multiplatform production company similar to Silverman’s.)

Thus, I took the opportunity to talk to Pitaro and Bradford about the deal and what is means for Yahoo (YHOO), which is seeking to differentiate itself by stressing its strengths in premium content and advertising.

Yahoo and Electus are holding a press conference about the partnership this morning at CES.

Here’s the video interview:

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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google