AT&T Announces New “We Had to Because Verizon Did” Pricing Plans
When Verizon Wireless (VZ) announced in February 2008 that it would offer unlimited mobile phone calls for a flat rate of $99.99 a month, it took AT&T (T) a matter of hours to craft a similar rate plan and issue a press release touting it. No surprise then that Verizon’s announcement this morning of a $69.99-a-month nationwide voice plan and an $89.99-a-month voice-and-text plan was quickly followed by AT&T’s announcement of similar offerings. They are:
? Feature Phone customers may choose unlimited talk for $69.99. Family Talk customers (prices assume two lines) may choose unlimited talk for $119.99 per month. Texting plans remain unchanged at $20 for unlimited plans for individuals and $30 for Family Talk plans.
? Quick Messaging Device customers may choose unlimited talk for $69.99 and Family Talk plans may choose unlimited talk for $119.99 per month (for two lines). These plans require a minimum of $20 per month for individual plans and $30 per month for Family Talk plans in texting and/or Web browsing packages for new and upgrading customers.
? All smartphone customers, including iPhone customers, may now buy unlimited voice and data for $99.99. For smartphone customers with Family Talk plans (prices assume two smartphones), unlimited voice and data is now available for $179.99. Texting plans remain unchanged at $20 for unlimited plans for individuals, $30 for Family Talk Plans.
