Jessica E. Vascellaro, Reporter, The Wall Street Journal

YouTube to Test Video Rental

January 20, 2010 at 3:27 pm PT

Google Inc.’s (GOOG) YouTube said it will begin testing a new video-rental service on Friday, starting with movies from the Sundance Film Festival.

YouTube, which announced the move in a blog post, also plans to allow people to begin renting videos in the health, education and fitness categories in the coming weeks.

A company spokesman said that content partners get to set the price they want to charge consumers and that customers must pay through Google’s payment service, Google Checkout.

Google and the content partner will split the revenue, with the partner getting the majority, he said.

Read the rest of this post on the original site

Tagged with: blog post, content partners, digital, entertainment, frontpage, Google, Google Checkout, Jessica E. Vascellaro, software, Sundance Film Festival, The Wall Street Journal, video, YouTube

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