Stern Ditching Sirius for Terrestrial?
Is Howard Stern going to return to terrestrial radio? That seems highly unlikely given his obvious affinity for the…permissiveness of satellite. But the radio show host isn’t above threatening to return to earth as part of his contract negotiations.
Stern said today that he has been approached by several “regular” radio execs about returning to his original turf when his five-year $500 million contract with Sirius XM (SIRI) expires.
“I actually have an offer,” Stern said, according to a report on The Wrap. “Well, not a bona fide offer, but people have been making them.”
Stern’s remarks today follow a public call-and-response negotiation with Sirius CEO Mel Karmazin that began last fall. “It will start with Howard feeling that he is working too hard and doing too many shows and not making enough money,” Karmazin told attendees of the Reuters Media Summit in November. “Our side would say, ‘We want you to do more, and get less money.’ The hope would be that we would come out with Howard staying with our service.”
Stern, of course, is angling for the exact opposite. “I don’t think I’m going to be re-signing. I know exactly what I want to do here,” he said last year, referring to a less busy schedule. “And I don’t know if it would interest [Sirius.]“
Given the size of Stern’s audience and the availability of much of Sirius’s other content on the Internet, my guess is that it would.