EA Firmly Committed to Tiger Woods
Amid the continuing brouhaha over Tiger Woods and his personal life, videogame maker Electronic Arts (ERTS) signaled its commitment to the professional golf player in two ways this week. EA took the next step in the development of its Tiger Woods PGA Tour Online golf game by opening up the beta version to the public and it announced a June launch for Tiger Woods PGA Tour 11, its next console game starring the athlete.
“Our relationship is very clear with Tiger,” said Peter Moore, head of EA Sports. “We felt we needed to put to rest some of the swirling that was going on and get out in front of this.”
Mr. Moore says that unlike the marketing relationships that Mr. Woods has with other companies, he is a crucial part of EA’s video games because the company’s intent is to create a world-class golf experience.