Kara Swisher

Recent Posts by Kara Swisher

Invasion of the iPad Snatchers: My First Jobs Keynote Ever

After all these years of covering tech, after too many words on Apple and its CEO Steve Jobs, after even interviewing the tech icon several times onstage at various D: All Things Digital conferences over the years, BoomTown is a little embarrassed to admit that I have never attended in person one of the legendary keynote speeches delivered by him.

What ho? Never seen the man–who is known for blowing the doors off any room he headlines–work his apparent magic on the enthralled crowd? Never seen him handle that presentation clicker like Mozart conducting one his operas? Never heard him utter the immortal phrase, “one more thing,” to be immediately followed by much audience oohing and ahhing?

No. I have not. And, as much as I like to ooh and ahh, nope!

We always send a crack team from All Things Digital to these various Apple (AAPL) events, but I have not been part of that thus far, opting to watch the proceedings online at ATD HQ.

But this year I finally said yes to an invite and will apparently get to see Jobs unveil one of the more anticipated and potentially innovative new devices from the Silicon Valley computer icon. It will most certainly be the long-expected tablet that I predicted will be called the iPad.

“You are going to love it and want to come to all our events,” wrote one Apple exec to me about the Wednesday gathering in San Francisco, which immediately made me think of the iPods, oops, pods, in the sci-fi movie classic, “Invasion of the Body Snatchers.”

Note to self: Do not fall asleep.

All joking aside, I will be curious to be at this event, since the level of media hype–which is typical–seems to have reached even higher than I ever thought possible, including one report today about how people have “overheard” Jobs saying that the tablet is the most important thing he has ever done.

Ooh. Ahh. How about we all wait and see first?

Until then, send your advice as to the do’s and don’ts of attending the Jobs revival meeting, especially tips on whether I need to set my phaser on “stun” for disabling fervent Apple fanboys if they get too excited.

Also, what should I wear? A black mock turtleneck, jeans and sneakers too much?

Video to come, as usual, along with all of our terrific coverage from ATD.

And, finally, I really hope it is not as cheesy as this bizarre video about how to present like Steve Jobs. My two cents as an expert-to-be on how to do that: Be Steve Jobs.


comments so far. Add yours.

  • eric_MEDL

    well apparently it's the most highly anticipated keynote in my recent memory. (more so than the iphone annoucement).

    but to be honest, when Jobs starts talking about the details of the products, it does get a little boring.

    have fun!

  • Bruce Evans

    You would be best to sit this one out, and forward the invite to me. :-)

    /me is super jealous!

    Suggestions:
    - wear earplugs, the audience will be screaming like teenage girls at a Beatles 1963 concert. That includes Walt. :)

    -turn off your ringer, or risk death.

    -Try not to go too psycho on all the nerds and journalists typing away at their laptops, spoiling your savoring of every pristine Jobsian word.

    -bring lots of Kleenex for your tears of joy, (or tears of disappointment).

    Have fun!

  • samharrison

    my vote for name is: maxi-pad

  • Anonymous

    Hello Kara,

    In your Social Storytelling Panel video, you seem intent on video-taping people you were interviewing closely. The result was you captured them just about their faces in a tight frame. When viewing the video it felt quite cramped since your video screen was already small. I thought your video would be easier to watch if you would step back and allow a bit more space when taping people. Just a thought.

    Thanks

  • http://allthingsd.com/boomtown Kara Swisher

    As I said, I will try to stay awake!

  • http://allthingsd.com/boomtown Kara Swisher

    Nice try!

    Walt does not squeal!

  • http://allthingsd.com/boomtown Kara Swisher

    Eww.

  • nymacguy

    I've only been to one, myself. It was fun. Once is fun.

    Cheese factor = not bad.

    Apple Store opening = Velveeta and infinite.

  • http://allthingsd.com/boomtown Kara Swisher

    I like Velveeta

  • http://allthingsd.com/boomtown Kara Swisher

    You know, fair point. But it is my style.

  • nymacguy

    Everybody likes Velveeta. But not at that dosage.

  • nymacguy

    Everybody likes Velveeta. But not at that dosage.

Sponsored Topic

Latest Video

View all videos »

Search »

Knowledge for my generation was at the center of the human quest. It is going the way of the recording industry. It is a term that won’t survive the generation.

— David Weinberger, researcher at Harvard’s Berkman Center for the Internet and Society, from a lecture last Wednesday at the University of California at Berkeley’s School of Information