Peter Kafka

Recent Posts by Peter Kafka

BusinessWeek Gives McGraw-Hill a (Small) Going Away Present

Can’t really say that BusinessWeek’s 80-year run at McGraw-Hill ended on an up note, since the publisher sold the magazine for a fire-sale price.

But at least that price was a little bit more than McGraw-Hill (MHP) expected: Bloomberg ended up paying $10.5 million for the weekly instead of the $9.3 million it had previously told investors to expect, the publisher reported today.

After taxes, that nets out to a gain of $6.7 million (versus previous expectations of $5.9 million), and a grand total of two cents added to the company’s fourth-quarter earnings per share.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web