Kara Swisher

Recent Posts by Kara Swisher

The Entire BoomTown Video of the Mossberg-Jobs Chit-Chat at Apple iPad Launch!

A video BoomTown posted earlier this week–following around my All Things Digital partner Walt Mossberg at the launch of the Apple iPad–has gotten an awful lot of attention, due to a little over two minutes of him kibitzing about the device with CEO Steve Jobs.

I get the interest in the video, since it is not often you see the highly controlled Jobs just chit-chatting and even making the case about an Apple (AAPL) product, as he does in the video.

Since the Jobs section of my longer video was in the middle, I decided to put all the Jobs clips I had together, all done in my usual shaky spycam style and which you can see below.

In the video, Mossberg asks Jobs about the iBooks application and the price of e-books, and Jobs insists the price will be the same on Apple as on Amazon (AMZN).

“The prices will be the same,” said Jobs, before getting in a little dig at the maker of the Kindle e-reader. “Publishers are actually withholding their books from Amazon, because they’re not happy with it.”

Jobs also told Mossberg that the iPad will have “140-something hours, I think, of continuous music playback” and that the 10 hours of battery life for the iPad was more than enough for anyone.

“It’s all about the display….Our chips don’t use hardly any power,” said Jobs.

He also said consumers don’t necessarily need even more battery time “because you just end up pluggin’ it in. You end up docking it or whatever you’re going to do with it. It’s not a big deal. Ten hours is a long time, because you’re not going to read for 10 hours.”

Mossberg also asked Jobs if he should pen his review of the iPad on the iPad and if he could convert it into a Word document, which Jobs endorsed.

“Write it in Pages, you could make a Word version and send it in an email to your editors,” Jobs said.

Asked Mossberg: “All from here?”

“Yeah,” said Jobs.

I also had another video of Jobs talking to Mossberg about why he used the iPad name, which has been made fun of my some.

Unfortunately, my Flip camera ate it–after I watched it and took notes–when I was transferring it.

But, according to my notes, Jobs dismissed all the incoming flak he said he expected to receive about the name.

“You forget, but they made fun of iPod name when it came out,” he said, in part. “What matters is the product and what it means to consumers.”

Jobs noted that in a year’s time, the name iPad would become rote to people, as long as they like the mobile device and consider it innovative and its software useful.

In addition, he said it was an inevitable brand extension from iPod and iPhone.

“Plus the fonts look great together…iPod, iPhone, iPad,” he said.

That particular exchange is not in this video, but here’s what I did shoot in the demo room at the Yerba Buena Center in San Francisco after the launch Wednesday:


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When AllThingsD began, we told readers we were aiming to present a fusion of new-media timeliness and energy with old-media standards for quality and ethics. And we hope you agree that we’ve done that.

— Kara Swisher and Walt Mossberg, in their farewell D post