Kara Swisher

Recent Posts by Kara Swisher

The Start Project Gets Start-Up Stars as Advisers, Including Stone, Sacca, Mullenweg

A new Silicon Valley business incubator called The Start Project has recruited a high-profile group of entrepreneurs as advisers, which it announced today on its Web site.

Twitter co-founder Biz Stone, WordPress co-founder Matt Mullenweg, former Google (GOOG) exec and angel investor Chris Sacca, as well as Whiskey Media’s Mike Tatum and Jeffries & Co. Managing Director David Liu, have all agreed to help the company’s start-ups before and during their creation.

The Start Project is the brainchild of serial entrepreneurs Narendra Rocherolle of 83 Degrees, who co-founded a range of companies, and Josh Felser of Spinner and Crackle.

Polaris Venture Partners is also involved, lending office space in San Francisco and possible investments in whatever innovative ideas bubble up, with a first-look option.

“We can do a lot of stuff, such as pairing a CEO with an adviser with an amazing track record,” said Rocherolle in an interview with BoomTown. “It’s kind of a Justice League for start-ups.”

The Start Project’s description of itself on its Web site reads:

“The start project is a collaborative effort to bring great ideas to market. While the founders have a history of successful exits (over half a billion dollars), they are now focused on the initial stages of business creation including: idea generation, software development, product vision, team building, and investment.”


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google