John Paczkowski

Recent Posts by John Paczkowski

Verizon to AT&T: We Taunt You a Second Time

If the additional $2 billion AT&T has allocated for wireless capital spending in 2010 is the company’s answer to critics of its network performance, it had best start putting it to good use–and soon. Because rival Verizon, which molded the public’s perception of AT&T’s infrastructure failings into a clever ad campaign for its own network, is back with a new pair of commercials.

They’re not nearly as clever as their predecessors–“There’s a Map for That” and “Island of Misfit Toys”–but they share the same ridiculing tone and continue to perpetuate the idea that AT&T’s (T) network is incapable of handling the flood of data generated by Apple (AAPL) iPhone users.

Directly below, Verizon’s (VZ) latest AT&T-bashing ads, both obvious spoofs of classic ad industry campaigns.

“Shadows” is running on national TV.

“Big Red” is running online as a viral campaign.

What lame Luke Wilson ad will AT&T come up with to parry these, I wonder.



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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald