Google to Show Off Search With Super Bowl Ad
Google (GOOG) is turning to the big screen–and the big game–to promote its search engine.
The search company has purchased a Super Bowl ad expected to air during the third quarter of today’s game, according to people familiar with the matter.
These people say the ad is one of the online videos it released last year to promote its search engine. The series, which Google dubbed “search stories,” highlights various ways Google can be useful by telling stories through a string of search queries and results. Each ends with the slogan “search on.”
Google has bought a tiny number of TV ads before and has been spending more heavily on print and billboard ads too.