Kara Swisher

Recent Posts by Kara Swisher

"The 2009 U.S. Digital Year in Review: A Recap of the Year in Digital Marketing" (Thanks to comScore for Letting Us Embed!)

The fine folks at comScore have graciously allowed BoomTown to embed a very good report they released this week about the digital landscape.

Titled “The 2009 U.S. Digital Year in Review: A Recap of the Year in Digital Marketing,” it’s chock-a-block full of all kinds of interesting information, from declining growth rates for e-commerce to core search market share to social networking trends to display advertising innovations to the big issues in video and mobile.

I also like all the pretty charts and unusual factoids–such as the fact that the heaviest individual spending day of the year was Tuesday, Dec. 15 with $913 million in consumer buying and that “long-tail” videos on small sites make up more than 50 percent of the viewing.

There’s this and more in the report, which covers most of the Internet bigs, such as Google (GOOG), Facebook, Microsoft (MSFT), Yahoo (YHOO), Twitter and MySpace.

Noted the comScore (SCOR) report:

“2009 represented a critical year in the relatively brief history of digital media; a year that was marred by the overhang of a global economic recession that had a particularly negative impact on the U.S. advertising and e-commerce markets. But it was also a year in which digital consumer activity soared, new innovations grabbed hold in the marketplace and businesses got more serious about navigating the digital landscape.”

Click on through and you can read all about it here (and download your own version here):


comScore 2009 US Digital Year in Review


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When AllThingsD began, we told readers we were aiming to present a fusion of new-media timeliness and energy with old-media standards for quality and ethics. And we hope you agree that we’ve done that.

— Kara Swisher and Walt Mossberg, in their farewell D post