Kara Swisher

Recent Posts by Kara Swisher

Was Google Ad Designed for Viral Mockery? "Parisian Oops," "Is Tiger Feeling Lucky Today"…What Next?

Please see this disclosure related to me and Google.

Yesterday, the day after after Google aired its first national commercial on the Super Bowl, an exec at a rival Internet company marveled at what high favorable scores the “Parisian Love” advertisement got, adding that the possibilities for spoofs were endless.

“I have a feeling that making fun of it will probably be a good thing for Google,” sighed the exec, who would dearly like such attention.

BoomTown doubts anyone at Google (GOOG) meant it that way. But, indeed, it did not take two seconds before the takeoffs on the ad–a sentimental, but effective, ongoing story about love in Paris, using only Google’s iconic search box–appeared.

Sources at the search giant said the ad, which was actually launched many months ago, was an in-house favorite already, and the massive marketing spending recently by both Yahoo (YHOO) and especially by Microsoft (MSFT) for Bing–clocking in at $100 million each–finally prompted the gauge-the-reaction move.

The Google spot seems to have inspired reaction, especially from those who like to poke fun.

And both the videos below do it well–one by Upright Citizens Brigade Theatre on a more problematic Paris romance and one on Tiger Woods’s search history from Slate V. I added the original Google ad at the bottom:

Parisian Oops

Is Tiger Feeling Lucky Today?

Parisian Love


comments so far. Add yours.

  • dnames

    Amazing article.Thanks

  • davebarnes

    Bing should be so lucky that someone would parody their adverts and that people would actually watch the parodies.

  • itgevangelist

    Google's add can only be viewed as a monumental success – even without the added invaluable attention of the inevitable spoofs. Even these spoofs illustrate Google's power and potential. Anyone who thinks the spoofs are a downside is doing so with rationalizations born of the desperation associated with battling this high-tech Leviathan.

    Steve Romero, IT Governance Evangelist
    http://community.ca.com/blogs/.....eev…

  • http://allthingsd.com/boomtown Kara Swisher

    that was my point!

  • http://allthingsd.com/boomtown Kara Swisher

    they would love it.

  • johnjones132

    they will definitely love and like it…

Dive Into Media

Latest Video

View all videos »

Search »

Earn respect, friendship, wisdom and money with your support for the Kimpire. The Kimpire can make you rich and the other way around. The Kimpire will rule the world, so better be a part of it ;-) …

— – Megaupload CEO Kim Schmitz, a.k.a. Kim Dotcom, via his Web site in 2003, recruiting volunteers to power his new “Kimpire”