"All-Access" Hockey for Olympic Games
The National Hockey League is launching an “all-access” service to capitalize on the 2010 Olympics and increased digital-media consumption of its games.
The league, which has 140 players competing in Vancouver, has already seen an uptick in traffic to its Web, mobile and social-media outlets. NHL.com received 13.4 million unique visits in January, a record, said Mike DiLorenzo, the league’s director of social media marketing and strategy, and visits for the ‘09/’10 season are up 34 percent from the year-earlier period. Its audience on Facebook and Twitter has more than doubled since the beginning of the season, and visits to NHL Mobile have more than tripled year-over-year.
It plans to introduce NHL All-Access Vancouver this weekend, as the Olympics begin, which will provide pre- and post-game reports, analysis and interviews on its online, radio and TV networks. The league’s daily radio show will also air on Sirius XM (SIRI) and stream on NHL.com.
