Lauren Goode

Recent Posts by Voices

"All-Access" Hockey for Olympic Games

The National Hockey League is launching an “all-access” service to capitalize on the 2010 Olympics and increased digital-media consumption of its games.

The league, which has 140 players competing in Vancouver, has already seen an uptick in traffic to its Web, mobile and social-media outlets. NHL.com received 13.4 million unique visits in January, a record, said Mike DiLorenzo, the league’s director of social media marketing and strategy, and visits for the ‘09/’10 season are up 34 percent from the year-earlier period. Its audience on Facebook and Twitter has more than doubled since the beginning of the season, and visits to NHL Mobile have more than tripled year-over-year.

It plans to introduce NHL All-Access Vancouver this weekend, as the Olympics begin, which will provide pre- and post-game reports, analysis and interviews on its online, radio and TV networks. The league’s daily radio show will also air on Sirius XM (SIRI) and stream on NHL.com.

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About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

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