Break Media Makes Another Gaming Move, Acquires FileFront Networks
Another move into gaming for Break Media, the dudecentric Web network. The Los Angeles-based company has acquired FileFront, a network of videogame sites.
The companies haven’t disclosed a purchase price, but a person familiar with the transaction said it was a cash deal in the “low- to mid-seven figures.” I assume, but don’t know, that there’s an earn-out clause as part of the deal.
Last month, Break announced plans to start developing its own lightweight Web games, following a path blazed by the likes of Zynga and Playfish, a unit of Electronic Arts (ERTS). FileFront comes at gaming from a different perspective–like News Corp.’s (NWS) IGN and CBS’s (CBS) GameSpot, it is heavy on videos, reviews, and guides, etc., to big-budget videogames, typically played on Sony’s (SNE) PS3 or Microsoft’s (MSFT) Xbox 360 consoles.