Comparing the eHarmony and Match.com Experiences
Just in time for Valentine’s Day, a new study examining Match.com and eHarmony suggests that both have their faults.
Catalyst Group, a New York usability-research firm, reviewed the two popular dating sites with an eye toward how they walk customers through profiles, finding matches and making contact.
The study considered feedback from eight users of each site (four men and four women) who had been a date with someone they contacted through it in the past month.
Among the findings: eHarmony, which markets itself to people seeking serious relationships, “was preferred by people who would prefer a high degree of handholding,” but experienced users find the profiles “formulaic.” Some also bristle at how they see potential matches — as chosen by eHarmony, not by a search of their choosing.
