Peter Kafka

Recent Posts by Peter Kafka

Steve Jobs Preps His Own iBook

Walter Isaacson has written big, popular biographies of some of history’s biggest names: Benjamin Franklin, Albert Einstein, Henry Kissinger.

Next up, apparently: Steve Jobs.

The New York Times (NYT) reports that Isaacson is working, with Jobs’s consent and participation, on a history of the Apple (AAPL) co-founder and CEO. The paper’s story is scant on details except for reporting that Jobs has invited the former Time Magazine managing editor to tour the house where he grew up.

The article does note, however, that Isaacson’s earlier books have all been published by CBS’s (CBS) Simon & Schuster unit. Which is good, since that’s one of the five big publishers allied with Apple’s upcoming iPad.

This prompts at least one big question: When the bio gets released in e-book form, will iTunes sell it for $12.99 or $14.99?

UDPATE: Reader Ray Duncan is onto something here. Why don’t we crowd-source a title suggestion for Jobs and Isaacson? Ray has offered up “iRock” and “iRule” for starters, and I’ll throw in “iAm,” as well. Anyone else?


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus