Kara Swisher

Recent Posts by Kara Swisher

Viral Video: "That's Why I Chose Yale" (Definitely Not to Learn How to Make Musical Videos)

Hey kids, let’s put on a show!

But in the case of Yale University’s newest admissions video, maybe not so much.

An extraordinarily awkward effort to capture the attention of the Facebook generation, it appears to be a kind of homage to television hits “Glee” and “High School Musical” and is explained as:

“An introduction to undergraduate life at Yale College. The project was an independent collaboration between Yale undergraduates and recent alumni working in the admissions office. All filming, editing, and vocal recording was done on Yale’s campus exclusively by Yale students.”

That group went further, noting, “last fall a group of yalies set out to reinvent the genre of dull admissions videos. they created something…a little different.”

And different it surely is, as you will see, clocking in at close to 17 minutes in length. At times campy, at times innovative and at most times simply painful, people are still watching, with close to 400,000 views on YouTube so far.

The best moment is at the end with the line: “‘Cats’ was better.”

It was, but you be the judge:


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus