Facebook Gets Stickier
Facebook held onto Web visitors for more than double the time that other big sites, including Google (GOOG), Yahoo (YHOO), Amazon (AMZN) and Wikipedia, did, according to Nielsen’s latest report.
The average U.S. visitor spent seven hours, one minute and 41 seconds on Facebook in January, compared with just over two hours each on Google and Yahoo, 25 minutes on Amazon and 16 minutes on Wikipedia.
While Google and Yahoo still have a bigger audience than Facebook, the social-networking site outpaces the competition in how much time its users spend on its pages. Facebook was also the only site listed in Nielsen’s Top 10 to see an increase in time-per-month, growing 9.7 percent from December.