Tiger Woods Apology Boosts His Standing Online

February 19, 2010 at 2:32 pm PT

Tiger Woods may have more atoning to do with Elin Nordegren, but a preliminary pulse-taking online suggests that at least some of his fans are coming around.

The golf star apologized Friday for his infidelity and the ensuing sex scandal, and according to Zeta Interactive, a New York digital-marketing firm that measures online reputations, that helped boost his ratings.

As of 2:30 p.m. ET, about three hours after his televised press conference, the positive rating for Mr. Woods had increased to 68 percent, up from 51 percent, Thursday morning.

His remarks, which included his admission that he cheated and an apology for “irresponsible and selfish behavior,” lifted him above other celebrities with positive ratings in the 50s, such as Michael Vick (55 percent) and Lindsay Lohan (52 percent). He’s now ahead of David Letterman (61 percent) and Jay Leno (57 percent).

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Tagged with: Andrew LaVallee, David Letterman, digital, digital marketing, Digits, Elin Nordgren, frontpage, Golf, Internet, Jay Leno, Lindsay Lohan, Michael Vick, New York, reputation, The Wall Street Journal, Tiger Woods, Zeta Interactive

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