John Paczkowski

Recent Posts by John Paczkowski

That’s Apple’s New Data Center? Where’s the Giant Glass Cube?

When plans for it were first announced, Apple’s North Carolina data center was described as “as big as they come” and in more colloquial parlance, as “big-assed.” And that is truly the case, as this brief aerial video posted to YouTube demonstrates.

The facility, which is nearly five times the size of Apple’s giant data center in Newark, Calif., isn’t exactly pretty, but as far as efforts to house 500,000 square feet of data center space in a single building go, it’s pretty impressive. And it does have a bit of Area 51 about it, particularly since Apple (AAPL) hasn’t yet revealed its true purpose. That said, it’s most likely related to some infrastructure-intensive cloud-computing initiative.


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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer