Bloggers Speculate Over Possible Twitter Ad Platform

Twitter’s long-awaited advertising platform was the subject of much speculation among bloggers on Tuesday.

The furor was kicked off by comments from Anamitra Banerji, the head of product management and monetization at Twitter, who told MediaPost.com that “We are working on an ad platform, but it’s only in the test phase.” He declined to give an exact date on when the micro-blogging site would launch an ad platform, according to MediaPost.com.

Twitter didn’t respond to requests for comment.

Mediapost.com, quoting Seth Goldstein, a panelist and the CEO of Socialmedia.com, said that Twitter plans to launch its ad platform in about a month. In an email sent to Digits, Mr. Goldestein said that he doesn’t know when, and if, Twitter will launch any ad platform.

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