John Paczkowski

Recent Posts by John Paczkowski

iTunes: 10 Billion Songs Sold in Less Than Seven Years

Apple (AAPL) launched the iTunes Music Store in the U.S in April of 2003. By the end of the year, it had sold more than 25 million songs. By February 2006, that number had risen to one billion. Now, just four years later, it’s passed another landmark: 10 billion songs sold. Astonishing — more so, when you recall that it was just 18 months ago that Apple was crowing about crossing the five billion songs sold threshold.

“This has been the birth of legal downloading,” Apple CEO Steve Jobs said of iTunes when it first launched in 2003. “We’re going to fight illegal downloading by competing with it. We’re not going to sue it. We’re not going to ignore it. We’re going to compete with it. With iTunes you’re supporting artists. You’re not stealing. It’s good karma.”

It’s good karma. Clearly, it has been that. Especially for Apple, which has used it to become America’s No. 1 music vendor in less than seven years.

Oh, the name of the 10 billionth song downloaded: “Guess Things Happen That Way” by Johnny Cash.


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As long as the newspaper was a bundle, no one ever had to care that people were buying it for radically different reasons. But once you go online, and people can unbundle things, where you can traffic directly to a story without going through the home page or any of the rest of it, suddenly what it — the individual choices made by individual readers come to matter a lot.

— – Clay Shirky, on NPR’s Talk of the Nation with Neal Conan