Cablevision Plans Service to Display Web Content on TV

Cablevision Systems Corp. (CVC) will give subscribers to its broadband Internet and video services their own channel where they can watch online content from their personal computer on their TV without any cords or additional fuss.

The company, which serves about three million homes in the New York area, said Wednesday it plans to launch the service as a trial in June in the cable industry’s latest attempt to keep customers from dropping cable-TV service in favor of an Internet-only subscription.

The rise of quality online video poses a long-term threat to the cable industry’s business model as many observers foresee a day when consumers will get all their home entertainment in interactive and on-demand form through the Internet. That prospect could wreak havoc in the television industry, which is largely sustained by revenue that comes from pay-TV subscriptions.

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