Media Consultant Michael Wolf Is a Media Consultant Again
First, CBS (CBS) digital dealmaker Quincy Smith and crew formally unveiled Code Advisors, the M&A shop they’ve been assembling for nearly a year. Now comes Michael Wolf, last seen in the halls of MTV Networks, where he was COO for a bit more than a year.
That was all the way back in 2007, but Wolf’s contract with Viacom (VIA) kept him more or less tied up until 2010. Now he’s opening up his own shop: Activate, a boutique media and tech consulting firm.
That’s a return to form for Wolf, who made his reputation as a tech-savvy media consultant at both Booz Allen and McKinsey (for a time capsule that’s also 100 percent up to date, see Kurt Andersen’s 1997 New Yorker profile of Wolf). He says he’s self-funding the operation, and won’t need to take on investors, as he already has paying clients (whom he won’t name).
He also has a co-worker: Anil Dash, the longtime veteran of blogging software pioneer Six Apart, who is now a director at Expert Labs. Dash says he’ll keep his job at the nonprofit, which is a sort of tech/good government mashup, and split his time between that and Wolf’s shop.