The Washington Post’s Sales Slump Gets Less Bad, Too
This makes sense: Just like the New York Times (NYT), the Washington Post Company (WPO) says things have gotten less bad at its flagship newspaper.
The Post’s print ads, in fact, are recovering more quickly than the Times. But its online turnabout has been more modest.
The numbers you care about: Newspaper revenue declined four percent in Q4, and print ad revenue dropped nine percent. Much better than the drops of 20 percent and 28 percent, respectively, that the Post recorded in Q3.
Online revenue, meanwhile, edged up by one percent, and online display ads bumped up 13 percent. A big turnaround from the 18 percent and 14 percent drops last fall.
As always: Remember what the economy was like a year ago when you think about these year-over-year comparisons.
