Palm: Sales Well Short of Targets at Verizon, Canaccord Says
Sales of Palm (PALM) smart phones at Verizon Wireless (VZ) are coming in well short of targets, according to Canaccord Adams analyst Peter Misek.
Misek told his firm sales force [Wednesday] afternoon–and then told me–that he thinks sales of the Pre Plus and Pixi Plus so far are less than 50 percent of Palm’s target levels. He believes Verizon will have to reassess its approach. Misek notes that there are multiple options: the carrier could ratchet up marketing (likely together with Palm); it could re-train store sales reps to push the phones; it could change its marketing approach; or it could simply throw in the towel and stop selling Palm phones entirely.