On Tap for Facebook: New Technology for Linking to Web Sites

Facebook Inc. is holding a major developer conference in San Francisco next month. The packed agenda includes technology to better bridge the Web site with the rest of the Internet, people familiar with the matter say.

The software is called the Open Graph API, which Facebook said late last year it planned to release during the second quarter of this year. Using the technology, Web sites can adopt elements of the pages business build on Facebook, like a box that allows people to become a “fan” of your site.

But Facebook’s plan is far broader than helping people build Web sites. By getting sites to adopt the technology, Facebook hopes to make it even easier for users to share information from the Web on Facebook and to have that information associated with their Facebook identity.

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