Peter Kafka

Recent Posts by Peter Kafka

“Tron Guy” Is a Hit on the Web. Will It Sell Tickets for Disney?

It’s looking like a movie sequel/viral video kind of a day. Or in other words: I’ll see your “Iron Man 2″ trailer and raise you a “Tron Legacy.”

That’s the official name of Disney’s (DIS) sequel to its 1982 classic, which may have been the first movie to imagine what living inside your computer would be like.

Now we no longer need to guess, since way too many of us are essentially doing this every day. But “Tron” still has a special resonance for Web nerds of a certain age–hence “Tron Guy,” one of the first viral video characters to break on YouTube–and Disney is hoping it can revive its appeal for the young-uns.

Hint to the Disney folks: It will be easier to get free promotion if you make the YouTube version of this embeddable.

Still, we’ll do our best: Here’s the newest “Tron” trailer, a vintage one for the original version (note that Oscar winner Jeff Bridges, who starred in the first movie, shows up in the new one as well), and Tron Guy himself, Jay Maynard.


comments so far. Add yours.

Dive Into Media

Latest Video

View all videos »

Search »

One thing that we have learned is that piracy is not a pricing issue. It’s a service issue. The easiest way to stop piracy is not by putting antipiracy technology to work. It’s by giving those people a service that’s better than what they’re receiving from the pirates.

— Gabe Newell, co-founder of videogame company Valve, which publishes Portal and Half-Life