“Tron Guy” Is a Hit on the Web. Will It Sell Tickets for Disney?
It’s looking like a movie sequel/viral video kind of a day. Or in other words: I’ll see your “Iron Man 2” trailer and raise you a “Tron Legacy.”
That’s the official name of Disney’s (DIS) sequel to its 1982 classic, which may have been the first movie to imagine what living inside your computer would be like.
Now we no longer need to guess, since way too many of us are essentially doing this every day. But “Tron” still has a special resonance for Web nerds of a certain age–hence “Tron Guy,” one of the first viral video characters to break on YouTube–and Disney is hoping it can revive its appeal for the young-uns.
Hint to the Disney folks: It will be easier to get free promotion if you make the YouTube version of this embeddable.
Still, we’ll do our best: Here’s the newest “Tron” trailer, a vintage one for the original version (note that Oscar winner Jeff Bridges, who starred in the first movie, shows up in the new one as well), and Tron Guy himself, Jay Maynard.