Verizon Will Carry NFL's RedZone Channel

March 9, 2010 at 1:27 pm PT

The National Football League and Verizon Wireless (VZ) struck a deal to distribute live games and the league’s wildly popular RedZone Channel beginning next season.

The four-year deal between the country’s most powerful sports league and the largest U.S. wireless operator by subscribers is valued at $720 million, which covers a rights fee and advertising spending, according to people familiar with the details. It will free fans from their couches on Sunday afternoons by giving them access to live footage of every game, something previously only available through a satellite television package. In addition, subscribers can receive the national game telecast on Sunday nights as well as games on the league-owned NFL Network and extensive highlights.

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Tagged with: advertising, digital, frontpage, Matthew Futterman, NFL, RedZone, satellite, television, The Wall Street Journal, Verizon

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