Kara Swisher

Recent Posts by Kara Swisher

Attack of the Verticals? Bing Up Again in Another Search Market Poll (Google Still Scary!)

Yesterday, the monthly search market share numbers from comScore (SCOR) were released, showing Microsoft (MSFT) Bing up, Yahoo (YHOO) down and Google (GOOG) maintaining its dominance.

In today’s release by Experian Hitwise, Bing is up again, from 9.37 percent to 9.7 percent, while Yahoo is flat at 14.57 percent, and Google gave up a scooch of share to fall to 70.95 percent from 71.49 percent.

This time it appears to be the vertical searches–such as autos and health–helping Bing, which has been its strategy to differentiate itself from the Google juggernaut.

Here is that table, which you can click on to make larger:


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There was a worry before I started this that I was going to burn every bridge I had. But I realize now that there are some bridges that are worth burning.

— Valleywag editor Sam Biddle