Kara Swisher

Recent Posts by Kara Swisher

The Next Big Thing in Tech: BoomTown Sporting Giant Headphones on WSJ.com's "Digits"

Today, I appeared on WSJ.com’s daily online show, “Digits,” talking about the “next big thing” in tech, on the 10th anniversary of the tech stock bubble high.

Those were the days, my friend, I thought they’d always end.

In the video, I am wearing a pair of honking big headphones that work well on Skype, to give it that year 2000, nonmobile feel.

So what do I talk about? The importance of mobile, of course!

Here’s the video:


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I break down a product the same way I break down a character I’m going to play. I try to get inside the mind of that person — the user, the consumer — and figure out why they’re doing something and what they want from it.

— Ashton Kutcher’s investing philosophy