Target Targets Your Cellphone

Your iPhone can now save you $1 on cheese.

Giant discount retailer Target (TGT) announced on Wednesday that it was rolling out a program to beam coupons directly to customers’ smartphones. The mobile coupons work just like their old-fashioned paper cousins: the checkout clerk scans them right from a barcode on your cellphone screen.

You get the coupons by signing up to receive SMS from Target, either at or by texting COUPONS to 827438 (TARGET). After doing so, you’ll get text messages about once per month with a link to a mobile Web page that contains multiple special offers for super-techie shoppers. It would work on any cellphone that includes a Web browser.

Target is hardly the first brand to experiment with mobile coupons – there are apps aplenty that proffer deals at local stores, and J.C. Penney has tested a similar effort in some of its stores. But Target may be just about the largest retailer to roll out this sort of effort in all of its stores.

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