Kara Swisher

Recent Posts by Kara Swisher

Viral Video: Get Ready for Endless 3-D Movies (Like December's "Tron: Legacy")

Is it just me or does it feel like pretty much every movie from here on out is going 3-D, given the huge success of “Avatar” in the theaters?

BoomTown is stocking up on the migraine medicine right now.

In any case, here’s the latest trailer for the upcoming Disney (DIS) movie, set for a holiday release, which is actually a sequel to a 1982 film, “Tron,” starring Oscar-winner Jeff Bridges.

At the time, the much misunderstood film was–in its way–innovative and groundbreaking.

Bridges is back for this one too, by the way, having been trapped in the Tron computer program all this time.

It must have been a Microsoft (MSFT) Windows software program if he was that stuck!

Here’s the video of the new trailer:


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— Felix Salmon, writing about the potential of native advertising on the Web

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