Kara Swisher

Recent Posts by Kara Swisher

Countdown to Ecstasy? Apple iPad Pre-Orders Begin at 5:30 am PT Today (Post-It Note for Now!).

BoomTown is always up at 5:30 am PT, but now I will apparently be joined by twitch-fingered Apple fanboys waiting for the iPad pre-order rush to begin this morning.

Currently, the Apple Store online has this note of heady anticipation (A Post-It? Katie, surely you could do better!):

Getting the actual magic tablet into your grubby mitts will have to wait three more weeks until April 3, when the Wi-Fi-only version comes out, followed soon by the 3G iPad.

Meaning it will be a month of me doing videos of overstimulated dudes in line at Apple (AAPL) stores.

Until then, here are a couple of my videos from the iPhone debut in late June 2007 in Palo Alto and San Francisco:


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web