John Paczkowski

Recent Posts by John Paczkowski

Creepy Lady Mercifully Absent From New Palm Commercials, Redux

Looks like Palm is rolling out a new ad campaign. The first ad debuted on the Web a few moments ago and it’s an enormous improvement over the company’s previous efforts.

Gone is Palm’s (PALM) I-am-the-White-Witch-of-Narnia-FEAR-ME spokeswoman and her oblique messaging, replaced by a hip Everywoman and a new slogan: “Life moves fast. Don’t miss a thing.”

No idea how this will play in the market, but it’s certainly clearer in its messaging and far less disquieting than its predecessors.

CORRECTION: An earlier version of this post incorrectly suggested the ad mentioned above was part of Palm’s “Project JumpStart” campaign, an initiative intended to drive Palm’s sales volume, which has been rather weak lately.


Twitter’s Tanking

December 30, 2013 at 6:49 am PT

2013 Was a Good Year for Chromebooks

December 29, 2013 at 2:12 pm PT

BlackBerry Pulls Latest Twitter for BB10 Update

December 29, 2013 at 5:58 am PT

Apple CEO Tim Cook Made $4.25 Million This Year

December 28, 2013 at 12:05 pm PT

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Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of Pets.com would have done better.

— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”