Creepy Lady Mercifully Absent From New Palm Commercials, Redux
Looks like Palm is rolling out a new ad campaign. The first ad debuted on the Web a few moments ago and it’s an enormous improvement over the company’s previous efforts.
Gone is Palm’s (PALM) I-am-the-White-Witch-of-Narnia-FEAR-ME spokeswoman and her oblique messaging, replaced by a hip Everywoman and a new slogan: “Life moves fast. Don’t miss a thing.”
No idea how this will play in the market, but it’s certainly clearer in its messaging and far less disquieting than its predecessors.
CORRECTION: An earlier version of this post incorrectly suggested the ad mentioned above was part of Palm’s “Project JumpStart” campaign, an initiative intended to drive Palm’s sales volume, which has been rather weak lately.
