Need a Lawyer? Call Now! (Or Just Go to Avvo.com)

For years, lawyer advertisements have featured pinstripe-suited men standing in front of mahogany desks and leather-bound books, urging viewers to “call now!” Avvo Inc. wants to change that with its “no-shill” advertising model.

The operator of an online legal directory, which said today it raised $10 million in Series C venture funding, offers ratings and profiles for lawyers, as well as client reviews, peer reviews and attorney disciplinary records. The company also offers Avvo Answers, a question and answer forum where people can ask real attorneys–anonymously if desired–any legal question and receive personalized answers. Additionally, Avvo Legal Guides are a resource of lawyer-generated best practices for consumers seeking guidance on their legal issues.

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