Let the E-Reader Price War Begin? Sony Drops to $169.

Sony (SNE) says it is cutting the price on its entry-level e-book reader, dubbed the Pocket Reader, to $169–perhaps the first in a coming price war for the devices.

Sony’s $30 discount only lasts through April 4, just in time for the April 3 arrival of Apple’s (AAPL) $499 and up iPad in stores on April 3.

Why just two weeks? Sony’s president of digital reading Steve Haber offered this statement: “Sony’s overall mission is to expand digital reading to a larger audience by offering consumers the most access, choice and value,” he said. “The pricing promotion is representative of that mission and occurs naturally as part of the consumer electronics industry.”

Read the rest of this post on the original site


Must-Reads from other Websites

Panos Mourdoukoutas

Why Apple Should Buy China’s Xiaomi

Paul Graham

What I Didn’t Say

Benjamin Bratton

We Need to Talk About TED

Mat Honan

I, Glasshole: My Year With Google Glass

Chris Ware

All Together Now

Corey S. Powell and Laurie Gwen Shapiro

The Sculpture on the Moon

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Read more »