Let the E-Reader Price War Begin? Sony Drops to $169.
Sony (SNE) says it is cutting the price on its entry-level e-book reader, dubbed the Pocket Reader, to $169–perhaps the first in a coming price war for the devices.
Sony’s $30 discount only lasts through April 4, just in time for the April 3 arrival of Apple’s (AAPL) $499 and up iPad in stores on April 3.
Why just two weeks? Sony’s president of digital reading Steve Haber offered this statement: “Sony’s overall mission is to expand digital reading to a larger audience by offering consumers the most access, choice and value,” he said. “The pricing promotion is representative of that mission and occurs naturally as part of the consumer electronics industry.”