3D Driving Movie Ticket Prices Higher

March 24, 2010 at 12:45 pm PT

Starting this weekend, it is going to cost you a little bit extra to go the movies. Media analyst Richard Greenfield, now with the New York-based investment firm BTIG, notes that with 2010 box office receipts up nearly 10 percent year-to-date, “a meaningful portion” of U.S. movie theaters will soon raise ticket prices. Greenfield said 2D ticket prices will be up marginally, but that 3D ticket pricing will be up as much 26 percent: 3D Imax tickets in Boston for How To Train Your Dragon will go for $14.50, up from $11.50 last week for Alice in Wonderland.

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