Kenya Launches Country's First Viral Music Video
Boy group Just-a-Band have sparked what many are calling Kenya’s first viral sensation.
Conjuring up references to 1970s cult classics like “Shaft,” Just-a-Band’s latest video, “Ha-He,” introduces the fictional Makmende sporting shades, chains, an Afro pick and what appears to be polyester. Directed by Jim Chuchu and Mbithi Masya, the clip is a tribute to “ass-kicking” of days past–even the name “Makmende” is a throwback to a word used in mid-1990s Nairobi to connote a know-it-all or local hero (and bully.)
The video–with “Big-G,” “Godfrey and the Laydayz,” “Black Sahara” and others backing up Makmende–has drawn more than 24,300 hits in the week since its release and the success doesn’t end there. Kenyan bloggers and Tweeters have seized on the video and launched a campaign for the man they’re calling Kenya’s very own Chuck Norris–complete with one liners about Makmende’s superhero skills and prowess. Makmende on Facebook has already collected 19,200 fans–with more joining by the minute.