Kara Swisher

Recent Posts by Kara Swisher

Viral Video: "Eat Pray Love" (Plus Elizabeth Gilbert's "Doomed" TED Speech)

While the film adaptation of Elizabeth Gilbert’s hit book, “Eat Pray Love,” has exactly zero rock-em-sock-em blockbustery feel, unlike all the others being released this summer, its trailer is gaining in popularity online.

The movie, which stars Julia Roberts, is about a woman in search of, well, herself, via copious travel.

Here’s the video of the trailer, as well as a speech Gilbert gave at TED in 2009 about creativity and genius and how the success of her book and, now, movie, might mean she is doomed:


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web

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